Langham Hospitality Group Launches 'Ying' Programme Targeting Chinese Group Customers

10 January 2013

To cater to the growing number of Chinese travellers, Langham Hospitality Group is introducing Ying (?), a new group services programme that will provide guests from Mainland China with an effortless and enjoyable experience through a series of four well-defined approaches: Ying Specialties; Ying Welcome; Ying In-room; and Ying Cuisine.

"Ying Specialties" assists groups with services before and during their travel. As a measure of flexibility, group and event quotations may be provided in either the local currency or Chinese renminbi. Contracts may be presented in Simplified Chinese and incidentals in properties may be settled through UnionPay.

"Ying Welcome" greets guests with local information written in Simplified Chinese, directions to the nearest Chinatown, and Mandarin speaking colleagues to assist with translations and facilitate transport.

"Ying In-room" features familiar favourites such as Chinese tea, essential amenities, a selection of Chinese television channels and Chinese-language newspaper titles.

"Ying Cuisine" brings Chinese guests flavours of home by offering traditional Chinese cuisine such as dim sum, congee and noodles prepared by experienced chefs.

Simon Manning, Vice President - Sales and Marketing for Langham Hospitality Group said, "In Chinese culture, "Ying" (?) is an auspicious word meaning "abundance". Therefore, it's only appropriate that the new programme is specially designed to provide Chinese guests with an abundance of home comforts during their stay."

For full details on the Ying programme, please visit ying.langhamhotels.com

About Langham Hospitality Group

Langham Hospitality Group encompasses a family of distinctive hospitality brands which include hotels, resorts, residential serviced apartments, restaurants and spas, located on four continents.

It takes its name from the legendary Langham in London which was opened in 1865 as Europe's first Grand Hotel. For almost 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, genuine service and captivation of the senses across all properties.

The brands include the luxurious Langham and international five-star Langham Place, the upscale Eaton Luxe, midscale Eaton Smart, the award-winning Chuan Spa,and Yat Tung Heen restaurants.

The Langham is where guests can enjoy service with poise and be enchanted by our innovation and traditions while Langham Place, the fun sibling of The Langham, is about living the 21st century through design, technology and attitude, epitomising stimulating and artistic hospitality.

Eaton, a premium affiliate brand, aims to surprise and delight our guests with a value-for-money proposition that delivers a stylish, modern level of comfort with spirited, can-do service.

Currently 28 hotels, including affiliates, are open or in the pipeline across four continents.

Langham Hospitality Group is a wholly-owned subsidiary of Great Eagle Holdings (Stock Code: 0041) which was founded in 1963 and listed on the Hong Kong Stock Exchange in 1972.

Reservations can be made by logging onto www.langhamhospitalitygroup.com

ying Langham Hospitality Group
www.langhamhospitalitygroup.com/
L59, Office Tower, Langham Place | 8 Argyle Street, Mongkok
Kowloon, Hong Kong (SAR)
Phone: (852) 3552 3939
Fax: (852) 3552 3900 All Articles from Langham Hospitality Group

Source: http://www.hospitalitynet.org/news/154000320/4059040.html

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