Just one year after its Zagat acquisition, Google has made a move on another trusted lifestyle brand. John Wiley & Sons Inc., the current owner of the Frommer's network of travel sites and guide books, confirmed the Mountain View acquisition, with a closing expected shortly. According to The Wall Street Journal, Google hasn't made a call concerning Frommer's printed guidebooks, which don't necessarily fall in line with the company's otherwise online-only model. It's also unclear whether or not the new content arm will fall under Zagat's leadership, though a department executive did comment on the acquisition in an interview, saying that Google planned to keep Frommer's on its current path for the time being. Neither company was able to confirm pricing for the buyout, which could help Google boost its reviews portfolio, backing user-submitted travel content with professional credibility. Full details are at the source link below.
Update: As it turns out, Google will reportedly be keeping the print staff on board, moving the team to its NYC offices. Online editors are less fortunate, however, with layoffs having already begun.
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WSJ: Google set to acquire Frommer's from Wiley, add trusted travel reviews originally appeared on Engadget on Mon, 13 Aug 2012 11:48:00 EDT. Please see our terms for use of feeds.
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WSJ | Email this | CommentsSource: http://www.engadget.com/2012/08/13/google-set-to-acquire-frommers/
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